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FASHION GIRLS FOR JAPAN: 60+ DESIGNERS/60+ ROLLING RACKS
A SPECIAL TWO-DAY DESIGNER SAMPLE SALE TO BENEFIT JAPAN SOCIETY’S JAPAN EARTHQUAKE RELIEF FUND, THE RED CROSS, AND THE NYC’S JAPAN EARTHQUAKE AND TSUNAMI FUND.
While Fashion Girls for Japan called the charity sample sale, which took place on 2 and 3 April at the Bowery Terrace in the Bowery Hotel, “60+ Designers/60+ Rolling Racks,” their efforts brought together more than 100 designers, including Alexander Wang, Altuzarra, Derek Lam, Diane von Furstenberg, Doo Ri, Prabal Gurung, Proenza Schouler, Thakoon, VPL, Zero Maria Cornejo and several accessories designers, who donated ‘one rolling rack’ of their clothing, and drew more than 2000 people over two days to raise approximately $270,000. 100% of the proceeds went to disaster relief efforts such as Japan Society’s Japan Earthquake Relief Fund, and NYC’s Japan Earthquake and Tsunami Fund. Now Fashion Girls for Japan is planned in Tokyo on April 23rd and 24th, as well as in London in June.
To further accelerate the success it had with the designer sample sale “60+ Designers/60+ Rolling Racks” to support the earthquake and tsunami victims in Japan, FASHION GIRLS FOR JAPAN is now offering the T-shirts designed by Berger & Wild originally created for the sale event to be sold at Colette in Paris and its online store, Creatures of Comfort in New York as well as e-commerce sites, La Garconne and Aloha Rag. As with the sample sale, all proceeds from the sale will go towards disaster relief efforts in Japan. The T-shirts will retail for $35 and will be available in both men’s and women’s sizes.
About Fashion Girls for Japan
Along with Kikka Hanazawa (President of VPL) and Tomoko Ogura (FashionDirector Womenʼs Co-op at Barneys New York), Fashion Girls for Japan was initially conceived by Kyoko Kageyama (3.1 Phillip Lim), who was in Japan when the 9.0 magnitude earthquake and tsunami struck on March 11, 2011. With volunteers from Japanese-American fashion community, the generous donations of New York designers, and special support from fashion consultant Julie Gilhart and Stella Ishii (President of The NEWS), these members of the American fashion industry aim to aid and rebuild hope for their Japanese colleagues and customers through the special “60+ Designers/60+ Rolling Racks” event.
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